Sam Heughan just gave fans another reason to raise a glass — literally.
The Outlander star, best known for his role as Jamie Fraser, is adding a brand-new project to his ever-growing list of ventures. While the beloved Starz series is set to wrap up in early 2026 after eight seasons, Sam continues to expand his career beyond the screen.
Alongside his acting work, he’s also the proud founder of the Sassenach Spirits beverage company, known for its award-winning whiskies and gins. And now, fans are getting a taste of something new.
On November 1, Sam took to Instagram to reveal his latest creation — the Sassenach Fine Scottish Vodka. In a video announcement, he shared that the brand’s newest spirit is officially available for purchase, just in time for the holiday season.
“Setting sail for the U.S. 🛳️🇺🇸,” the caption read. “#Sassenach #FineScottishVodka is on its journey west! 🙌. Pre-order your #SassenachVodka NOW at the link in bio! 💙. Sláinte!”
Fans immediately flooded the comments with excitement, eager to get their hands on the latest addition to the Sassenach lineup.
“Just ordered! 🎉 Very excited to try it 😆,” one person wrote. “Ordered!! Cannot wait to add this to the bar🍸🇺🇸,” another cheered. “The U.S. is about to get a little more Scottish and we’re here for it! 🙌🏼🏴💙 Slàinte!✨,” a different follower added.
The launch marks an exciting new chapter for Sam as he heads into the holiday season. It also follows a major milestone — the recent opening of the Galloway Distillery in his hometown of Galloway, Scotland.
If that wasn’t impressive enough, the actor also released a new book in September 2025 titled The Cocktail Diaries: A Spirited Adventure.
With a new distillery, a bestselling book, and now a fine Scottish vodka, Sam Heughan is proving that his creative spirit is as strong as ever. And fans can’t wait to toast to his latest success.
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